How do brand ambassadors get paid?

The short answer is, brand ambassadors are paid in a variety of ways. Some ambassadors are just compensated with free products, while others can make up to hundreds of thousands of dollars a month. Let us explain. How much to pay brand ambassadors

What is a brand ambassador?

A brand ambassador is someone who has an official working relationship with a brand or organisation and aims to spread awareness of its products. Brand ambassadors typically have connections to demographics, industries or communities that a company wants to market to directly.

Why do companies Value brand ambassadors' voices?

Companies value brand ambassadors' voices since they are often viewed as independent of the company and therefore less biased. For instance, professional athletes often help brands market to the sports fans who admire them and view them as talented role models, rather than advertisers.

How long does a brand ambassador program last?

It may only last for the duration of one product-specific marketing campaign, or it could last for years. But a pre-built brand ambassador program can serve as a one-size-fits-all solution for long-term partnerships. The latter provides a framework the company can use to partner with a range of ambassadors.